Fractional CMO and strategic marketer for your business

Fractional CMO and strategic marketer

My name is Alexandra, and I am a Fractional CMO and strategic marketer with extensive experience and a deep understanding of business. I help companies build structured marketing systems and increase sales without the need for a full-time CMO.

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My background

As a Fractional CMO, I apply a systematic approach with a keen focus on detail. My work goes beyond just launching ad campaigns—it's about creating a robust product and strategy aimed at sustainable growth and long-term success.

Fractional CMO and strategic marketer

My background includes over 11 years in marketing in Spain and 7 years as the CEO-owner of Via Kaizen marketing agency, where I’ve led more than 330 projects across diverse industries: from IT and real estate to consulting and luxury. I successfully work with entrepreneurs worldwide in Russian, Spanish, and English, and I have a solid understanding of the nuances of European marketing.
Instructor in Marketing and Website Development

I teach marketing at Starta, a German online institute, where I lead a module on website development. Over the past 8 years, more than 10,000 students have attended my lectures.
Organizer of conferences and business events for entrepreneurs

I organize business events and speak at conferences in Spain and online. In the last two years, I’ve hosted over 30 events, bringing together professionals and entrepreneurs for networking and knowledge exchange.

Some of my clients' results

My approach is grounded in maximizing the use of a company’s existing resources to achieve impactful growth. It’s about systematic, thoughtful development, step by step. I uphold principles of honesty, ethics, and efficiency, always aiming for mutually beneficial partnerships.

Travel business

I refined the packaging of the client’s offering through their website, which led to a significant increase in the number of qualified leads, seamlessly converting into premium tour sales. As a result, sales doubled within just two weeks, with tour prices starting at €1,500.
Consulting

I helped create a market-driven product and launched it through the company's new website. Client achieve higher sales in 1.5 months than they had over the entire previous year.
Fitness academy

I helped restructure the product line and optimized the website's offering for a clearer and more compelling user experience. By developing an intuitive and well-defined customer journey map (CJM), the website began attracting not only cold leads but also direct sales. This led to an impressive conversion rate increase from 0.5% to 8%, resulting in consistent sales directly from the site rather than just consultation inquiries.
Luxury beauty brand

I conducted in-depth market research, audience analysis, and a comprehensive business audit to identify new, promising segments. Based on these insights, I developed a brand platform and positioning tailored to these new segments. I then rebranded the entire product line and created an effective, multilingual website in three languages. As a result, the company received 193 inquiries with an average order value of €800 within the first two months after the website launch—all without any ad spend.