Fractional CMO for b2b Companies who want

I help B2B companies package and monetize their expertise through educational products

I help B2B companies package and monetize their expertise through educational products

Fractional CMO for Education and Training Companies

Access C-level marketing strategy and expertise without the commitment of a full-time hire.

Increase enrollments, expand reach, and optimize marketing with strategic guidance from a Fractional CMO to achieve measurable results.

Typical challenges that a Fractional CMO can solve

Educational companies and institutions often face marketing challenges that can’t always be addressed with internal resources alone. A Fractional CMO, with expertise and a strategic approach, helps educational institutions optimize their marketing and achieve meaningful results. They provide comprehensive guidance and oversight, helping institutions not only identify key issues but also implement effective solutions.

  • "Our resources are limited, and we can’t afford a full-time CMO with a high salary."

    Many institutions recognize the need for strategic marketing leadership but lack the budget for a full-time marketing executive. A Fractional CMO offers C-level expertise on a flexible basis, making it a cost-effective solution.
  • "We want to attract more students and increase brand awareness, but we don’t know how to achieve this."

    Reaching new students and building brand visibility can be difficult in competitive markets. A Fractional CMO develops targeted strategies that help institutions engage with their audience, increase enrollment, and strengthen their presence both online and offline.
  • "Our marketing efforts are disorganized, with no cohesive strategy."

    Without a clear strategy, marketing efforts can become fragmented and ineffective. A Fractional CMO helps streamline processes by creating an integrated marketing plan that aligns all activities with the institution’s overall objectives.
  • "We're unsure which marketing tools will deliver the best return."

    With so many marketing tools and channels available, it can be challenging to determine which will yield the highest ROI. A Fractional CMO analyzes current data, tests various approaches, and identifies the most effective tools, enabling institutions to make the best use of their budget.
Benefits of Working with a Fractional CMO for Educational Companies
  • Flexibility and Budget Savings

    Fractional CMO services provide strategic leadership without the need for a full-time position, allowing educational institutions to access high-level expertise on a flexible basis.
  • C-Level Expertise

    Access to strategic insights from experienced executives with a deep understanding of the education sector.
  • Accelerated Growth and Increased Efficiency

    Implementation of systematic approaches to improve enrollment, automate processes, and boost ROI.
Services and Key Actions of a Fractional CMO
How We Work to Drive Your Success
Introduction and Audit
A thorough review of your business, goals, and current marketing efforts.
Strategy Development
Crafting a clear strategy to achieve both short-term and long-term goals.
Implementation and Management
Leading teams and coordinating with contractors to execute the strategy effectively.
Monitoring and Optimization
Ongoing analysis and adjustments to ensure maximum results are achieved.
What the Numbers Say About Fractional CMOs
  • 95% of clients who hire a Fractional CMO are satisfied with the results

    According to a report from C-Suite Network, companies that bring in a Fractional CMO see significant improvements in marketing performance and greater flexibility in resource management.

  • 75% reduction in marketing costs compared to hiring a full-time CMO

    Research published by MOGXP indicates that companies using Fractional CMO services save substantial funds compared to employing a full-time Chief Marketing Officer.

  • 4x higher ROI for companies hiring a Fractional CMO

    According to Digital Authority Partners, companies working with a Fractional CMO report a substantial increase in their return on marketing investment.

Fractional CMO and strategic marketer

My name is Alexandra, a Fractional CMO and strategic marketer with extensive experience in building structured marketing systems that drive sales. Specializing in education, I help institutions boost enrollment, strengthen brand presence, and optimize marketing efforts through strategic, data-driven solutions tailored to their unique needs.
Ready to start working with a Fractional CMO or have questions?
Schedule an introductory consultation with Alexandra
Discover Insights from a Fractional CMO in my blog
Feel free to contact me
Alexandra Nesmachnykh
CEO y FCMO Viakaizen.es
Email: alexandra@viakaizen.com